JobSuite Workflow Blog

The Myths & Realities of Creative Briefs

Stop downloading creative brief templates - there's a better, more universal approach

Written for the American Marketing Association by Jennifer Murtell

As Jennifer so eloquently points out, any project or initiative that requires focus, inspiration and intelligence can be optimized for prolific and on-strategy creative outcomes.  No matter the format - whether for marketing, design or digital campaign - the following evergreen principles can be applied, built from leading indicators, informed intelligence and explosive inspiration. 

Creative Brief Tips...

We all know how important the creative brief is to any successful marketing project.  This article from The Search Engine Journal is a terrific outline for more complex content campaigns.  Get started here with the outline...

1. Gather Information
2. Create the First Draft of Your Creative Brief
3. Get Feedback and Revise Your Brief
4. Submit to Your Content Teams
5. Ongoing Refinement
6. Creative Briefs are a Foundation for Collaboration & Communication
7. Click Here to read the full article... 

Agency or In-House? 'Bothism' Provides the Answer

Excellent article to read from Marketing Profs for any business contemplating a review of the in-house versus agency question. Our cloud-based software, JobSuite, is the perfect fit with the marketing technology stack Alon Tvina references. Despite Covid uncertainty our customers didn't skip a beat because they were already using JobSuite. They needed only an internet connection to continue collaborating with their teams on time sensitive projects, from anywhere. Now that working remotely will be part of the mix permanently, it is the best time to implement JobSuite for your team, in-house or agency.

JobSuite and the Salesforce Lightning User Experience

What does the Lightning UI mean for JobSuite Users?

Creative teams have complex workflows that off-the-shelf solutions cannot accommodate.  In-House Creative Teams manage and produce everything from TV ads to social media content.  The information you track for a TV Ad is different than the information you track for a social media post.  The new Lightning User Interface makes it easier to customize JobSuite to implement any workflow.  

Project Management for Public Sector Marketing and Communications Teams

JobSuite is now available on SEWP and can be hosted on a Salesforce Government Cloud server.  Now public sector MarComm teams can have access to the same remote workflow and collaboration technology as the private sector teams.  JobSuite can be deployed in a cloud server certified with the 3rd party certifications that Government, Military, and other Public Sector teams need.

JobSuite Users are Ready to Work Remotely!

JobSuite allows you to implement creative workflow from anywhere!  All you need is a browser and an internet connection.