Creative teams are busy busy busy. Most in-house creative teams have hundreds of jobs moving through the department each month. Well managed teams use metrics to monitor production and provide management with insight. Do you ever notice that the vibe on your team is off? Is the team feeling slammed? Are you about to enter a busy period? Do you need to bring in a few temps? Metrics provide you with data to analyze and plan ahead.
Hire a consulting firm to come in and evaluate the workflow in your in-house department and the first thing they will ask is if you are keeping track of time. Without timesheets how can you analyze productivity? The challenge here is that no one wants to enter timesheets. Entering time is an extra task for teams that are already overworked. But that’s entirely the point. How do you prove you are overworked if you don’t have any data?
Project management is a difficult job that requires you to be able to juggle a lot of moving parts and people. Project managers need to understand the nuances of the project, lead the team, and be the client-facing communicator acting as a bridge between production and delivery to the client.
Project managers are always looking for ways to improve the process. There are always ways to
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Every creative team has a slightly different workflow...
